Seems like Microsoft is expanding their advertising campaign. Here is another cool ad expanding on the previous one. This is not surprising given the now (almost) guaranteed future it has thanks to Nokia.
What if:
I personally invite the effort stepping up. It shows their commitment towards the platform, and Nokia should show their strengths soon with some awesome hardware.
According to reports by Flurry after the Nokia-Windows partnership, developer interest increased 66%. Moreover, they report that the new growth rate is similar to when Android started off.
This is not surprising given:
(1) Curious windows phone developers may have been apprehensive about developing given the number of devices on the market. This partnership equates to creating a third, very powerful ecosystem that will compete with Android and iOS. Thanks to Nokia having the power to ‘swing’ which way things go. In addition, not only do the developers have access to mainly the US/Europe they have access to the rest of the world. Other curious developers will pick up on that, knowing that their own apps could be customized for various countries and localities, with a few changes, increasing their revenue stream. Lastly, the increased advertising revenue means more incentive to develop free apps.
(2) Nokia developers past and present, who may have switched over to Android or iOS or are still currently developing, will definitely be interested. They are fully aware of the reach Nokia has, and until recently developing for Nokia has been tough. But even then, given the declining market share and development issues (yes they have eased but still not quite up there), Windows phone is a great alternative. It is a platform focused fully on touch, made by a company that gets software.
All in all, this is a good sign of things to come.
Here is a cool video about WP shipping stats, their advertisements and other cool stuff.
Enjoy..these numbers will only increase significantly as Microsoft increases their advertising by a huge margin, given the expected volume shipped to increase thanks to Nokia.
Update: Seems like the video has gone private, will upload if it is elsewhere.
A recent report by iHearst, shows that Nokia is in the top by a wide margin for mobile browsers being used in developing markets, but in developed markets they are far lower on the list. Apple is high on the list, and is catching up in developing markets.
Given the above, it is apparent that Nokia is huge over in developing countries. They could simply have adopted Windows Phone in the developed markets, while letting Symbian remain and develop for it in markets where it is doing well. But that may have ended up being far too expensive, or Microsoft not allow them to customize as much or simply the long term problems with Symbian would cost them in the long term.
What will more likely happen is that the 1st Nokia Windows Phone will be developed and distributed more widely in developed countries where they are weak (or weakening), while slowly easing into the developing nations where they have a high market share. Given that they need to hit the lower price points for developing markets anyway, it indicates that a higher end phone will be launched first.
Coming up in the next few weeks Windows Phone will be getting Angry Birds (finally), Sonic the Hedgehog, Hydro Thunder Go, Plants vs Zombies, Geo-defense and course Doodle Jump.
Good to see the growing number of quality games, cannot wait to try them all out! By the time the 1st Nokia WP we should have many more goodies waiting for us.
Hit the link to get more details about the game and tell us which ones interest you.
Coming from an old Symbian user, then a Maemo 5 user, hearing about the change of strategy took me by surprise as did many. Nokia had adapted Windows Phone, phasing out Symbian, and Maemo/Meego would be a small group for ‘future disruption’. The word had ended!
Hit the read link to see my take.
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The Nokia Ecosystem 